CHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY (A)
  • MBA-SEC-B-Marketing Management-I-2020-21
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  • Course data
    General
    Announcements
    Material
    Managing Marketing Effort
    Marketing strategy
    unit 1 topic 1
    Unit 1 Topic 3
    Unit 3
    Unit 3Product
    Unit 3- NPD &PLC
    Unit 3- channels
    Unit 3- Prricing 1
    Promotion Mix 1
    Promotion Mix 2
    Unit 5
    Unit 4 part 2
    Unit 4 part 1
    Slip Test
    Quiz
    Assignment 2
    Video Recordings of Online Classes
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210406.-44-Adoption Process, 7O's Framework, Business Buying Process
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210123-11-Case on Xerox and Micro/Macro Factors
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210106-3- Marketing Management Philosophies
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210109-4-. 4P's , 7P's Marketing Vs Selling
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210105-2-Market, Marketing, Core Marketing Concepts
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210128-14- Case discussion on Dilmah case and segmentation
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210130-15-Consumer Segmentation & Discussion/consumer Markets
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210201-16-Segmenting Business Markets, market targeting
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210202-17-Market Targeting and case let on HUL
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210203-18-Differentiation & Positioning
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210208. Positioning and communicating the chosen position
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210209-20-Rin :positioning Vs Repositioning Harvard Case Discussion
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210324-40-.Direct Marketing, case study on amazon , PR
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210327-41-Quiz was taken on LMSand CB model was discussed
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210330-42-Factors affecting CB, consumer decision making process
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210331-43-Consumer decision making process.
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210407-45-Competitor Analysis/strategies.mp4
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PM-20210104.1.Introduction Session
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PM-20210116-7-Marketing strategy and Mix in detail
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PM-20210118-8-Case on Nirala Sweets on differentiation
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210119-9-Managing Marketing Effort
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210120-10-Case on Kellogg and Environment scanning
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210125-12-Macro factors and interface with functional areas.
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210127-13-Ecommerce Models & start of unit 2
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210412-46-competitive strategies. global marketplace
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210417-47-CSR in Marketing. Sustainability Marketing
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210419-48--Consumer Actions to promote Sustainable Marketing, Business Action toward Sustainable Marketing. Contemporary Issues in Marketing
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210420-49-slip test was conducted
    AY2021-PG-SEM-1-MBA 2-20MBC104-MM-PMI-20210424-50-Revision
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  CHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY (A)
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    MBA-SEC-B-Marketing Management-I-2020-21
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    3. MBA
    4. AY 2020-21
    5. I Semester
    6. MBA-SEC-B-Marketing Management-I-2020-21
    7. Summary

    MBA-SEC-B-Marketing Management-I-2020-21

    • Teacher: Dr. Paruthi Mandakini Assistant Professor
    Skill Level: Beginner

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